Corporate campaigns affect 9 to 120 years of chicken life per dollar spent

In this article, I estimate how many chickens will be affected by corporate cage-free and broiler welfare commitments won by all charities, in all countries, during all the years between 2005 and the end of 2018. According to my estimate, for every dollar spent, 9 to 120 years of chicken life will be affected. However, the estimate doesn't take into account indirect effects which could be more important.

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Will companies meet their animal welfare commitments?

Multiple animal organisations are now focusing on securing corporate commitments to improve animal welfare. And they have been very successful: Chicken Watch lists 1672 such commitments, 1007 of which are set to be fulfilled between 2020 and 2026. However, there is some reason to worry that some of these commitments may be broken:

  • Some industry sources doubt whether U.S. cage-free commitments will be fully met. Insufficient consumer demand and lack of funds led to producers slowing down or even shutting down their cage-free conversion plans. What is more, only 27% of U.S. companies included in CIWF’s EggTrack report disclosed their progress towards cage-free commitments.

  • So far, most animal welfare commitments were met. However:

  • Sainsbury’s broke their broiler commitment.

  • MarriottBurger KingSmithfield Foods and Woolworths pushed back the date of their commitments.

  • Bennet, Dussman, Au Bon Pain, Hilton Hotels & Resorts, and The Walt Disney Company did not report progress to CIWF for cage-free commitments that have already passed their due date.

  • In the past, some companies gave themselves some wiggle room in the phrasing of their commitments, which they could later use to get out of their commitments with less damage to their reputation.

Based on this, I suggest that it would be valuable to put more effort in ensuring that companies keep their promises, and I list some ways in which it could be done.

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